Ladies and Gentlemen choose your weapons.
But choose carefully as some are more effective than others in different circumstances,
industries and situations.
Marketing has many methods and tools to choose. Here are some of the more popular.
Have a look through.
Are you already doing some of these?
Are you measuring them?
Could they be done better?
• Form partnerships and alliances with non-competing
businesses that are targeting the same prospects.
• Produce information that is useful to your clients
and prospects – this can be in the form of articles or blogging etc. placing
information on your website. For example it may be your expert opinion on a
current topic or legislation. Consider promoting this through social networking
such as LinkedIn or Twitter.
• E mail Marketing – personalised, both in terms
of name and content towards their requirements or needs. Try to make the content
relevant to the recipient.
• PR – There should always be some information
from your business. It may be your comments on the latest industry issues or
some external activities.
• Pay per click advertising – ad words –
are you doing and monitoring it, measuring and refining, to make sure your money
is effectively spent.
• Stay in regular touch with you customers & prospects.
• Visit, organise and participate in events, conferences
& seminars, workshops, exhibitions, speaking engagements & presentations.
Demonstrate your authority and knowledge on your chosen subjects.
• Ask for referrals from existing customers – they
are your advocates – encourage them. If you have done a good piece of
work ask them if they know of any other business that may need your product
or service.
• List building – It is vital that any business
has a list of customers, suspects and prospects. This can used to promote and
contact, and as you get better consider a CRM (customer relationship management)
software.
• Website and internet – what is it doing for you?
Your told you need a website, but many have one designed, and the do nothing
for months if not years. Consider your website as your shop window, set goals
and constantly monitor and adapt it.
• Networking – not just your local chambers etc.
but where your customers or partners congregate.
This is not a definitive list and in any order of superiority, and we’d
be pleased to discuss any thoughts you have on them.
If you need to discuss your sales and marketing then please contact us.
The Business Marketing Company Ltd Tel: 01296 715288
E
mail The Business Marketing Company
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