Think Marketing
Marketing is seen by businesses in various ways. Some see it as just the promotional
tools such as advertising, logos and PR. Some also see it as an expense that
they have to dip into every so often usually when the orders are not rolling
in so quickly.
We would advocate that marketing should be more fundamental than these examples
to business. It should permeate throughout your company. Every area or department
of your business can be involved in marketing of the business and therefore
opportunities should not be ignored.
So for example the accounts or finance department will be interacting with customers
and suppliers and should be aware of this important interaction and its marketing
potentials. They will probably have an input in pricing, which should also be
considered from a marketing prospective.
Design or R & D departments should not be hidden away. They should be exposed
to customers, suppliers and the market in general. Customers want to see what
your company will be offering in the future. This will give views of what potential
demands are being requested for the future. Otherwise they can be working on
products and services for which there is no market.
So Marketing is fundamentally at the heart of your business, always considering
how customer’s needs can be satisfied profitably. This needs to be a continually
process which can be “turned up” for specific campaigns using promotional
and communication tools or activities. However never turned off.
If you need to discuss your sales and marketing then please contact us.
The Business Marketing Company Ltd Tel: 01296 715288
E
mail The Business Marketing Company