How up to date is your website?
Everyone tells you to get a website – it’s your shop window
and corporate brochure in one.But how often do you update it? Did you have it
constructed and then nothing?
We see many websites, and find that a great many have not be changed for years;
probably since they were originally created. This is not only missing the power
of the website, but also reflecting badly on your business.
We're sure you have important things that are a higher priority than to update
your website, but it doesn't show your business in the best light.
Now we could discuss the type of communication and maybe the code, SEO (search
engine optimisation) but here are some items to gauge website activity and commitment
to the marketing tool:
• An analytic package (e.g. Google analytics) – and use these for
reporting and refining the website (not just the reporting bit)
• If you have a news section is it up to date – if we see that the
latest is over six months ago, what have you been doing?
• Also archive oldest news, and allow the viewer to see the latest and
perhaps by topic. Don’t have a long list.
• Change the copyright date (usually at the bottom of the pages) to at
least show that something has changed to the latest year.
• Latest personnel changes amended.
• Have you a favicon?
• Do all the internal and external links work? Check them – nothing
worse than asking someone to click, and it not working.
Make the website and it content look fresh, enticing, and for viewers to want
more, and read on.
And use its benefits such as speed to change and amend to your advantage.
Of course we can do this for you and more if you haven’t got the time
or the experience. We’ll incorporate the website into your marketing,
and use many of the communications for other marketing tools.
The Business Marketing Company Ltd Tel: 01296 715288
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mail The Business Marketing Company